The Trouble With Trucking RFQs
Mike McCarron and MSM typically put a lot of effort into responding to an RFQ. Until he received one from a transportation manager who apparently doesn’t know about blind cc’ing his email. It was distributed to 173 industry players and wanted numbers on more than 300 lanes. Mike had a week to complete the task. At that moment he realized he’d been handling RFQs all wrong. Here’s how to get them right.